Chris Carnell and Scott Bates opened their first Arthur Rutenberg Homes model home to the public this spring and are already sensing the impact it will have on their business, Christopher Scott Investments.
“We can now take a customer from an initial model visit to contract in a matter of weeks instead of months,” says Bates. “We had met with prospective clients in the past who just weren’t interested in, or didn’t have the time for a custom building process that started with a white sheet of paper,” recalls Bates. With access to a nationwide network of proven model home plans that are easy to customize and price through the Arthur Rutenberg Homes Custom Design process, that’s no longer an issue.
Since opening in May 2018 their model home, the Harrison, has been the talk of Indiana’s premier neighborhood, Chatham Hills in Westfield. “Customers are just amazed at the volume of the space when they walk through the door,” says Melissa Siri, the franchise’s Sales Consultant. “Their eyes are immediately drawn to the panoramic view of the golf course through the four-panel door, then they notice the ceiling beam detail and how it all flows through to a cathedral ceiling over the kitchen and the dining area.”
The impressive elevation offers a forward-thinking interpretation of English country architecture and serves as an experiential example of the type of work the builders are known for. “With how open and grand the living areas of the house are, people are floored when I tell them the actual square footage of the house. They’re expecting a much higher number,” Siri adds.
Seeing is Believing. And Buying.
In addition to providing a tangible product demo, the home helps speed up purchase decisions for buyers. “The ARH process delivers speed and efficiency in the sales stage while also providing a clear and transparent price that matches what we show in the model home,” says Carnell.
A customizable plan that simplifies pricing helps customers understand what they’re getting for their money. It also helps keep things from going over budget and behind schedule. “It’s allowed us to get new business from customers that just wouldn’t have had the patience or the budget for what we’ve typically done in the past,” says Carnell.
For their model home, Carnell and Bates were able to tailor to not only to Midwest sensibilities, but also to specific Indianapolis tastes. The focal point for entertaining is a finished lower level. In a nod to the nearby motor speedway, the designers went with an industrial sports bar theme with brick accent walls, exposed steel beams and vintage racing photography. “We often catch clients lingering down there – playing a few rounds on the shuffleboard table, engaging in a ping pong battle, or just relaxing on the large sectional,” says Sales Associate Michelle Miller.
If all goes well, the model home may soon break some speed records for signing up new homebuyers.